OTHER SOCIAL ISSUES

How (Not) to Sell a Military Memoir in Britain

Article

This study looks at military memoirs published between 2001 and 2010 in Britain about military participation in the Afghanistan conflict, to establish the factors that determine whether or not a military memoir becomes a best-seller.

Abstract

In this study, we look at all (n=15) military memoirs published between 2001 and 2010 in Britain about military participation in the Afghanistan conflict, to establish the factors that determine whether or not a military memoir becomes a better-seller (adjusted sales >15,000 copies). We look at three aspects of the book - content (i.e., type of plot), cover (e.g., whether rank or the award of medals is mentioned) and author features (e.g., rank, sex, co-authorship by another established writer, foreword by a well-known person) - and analyze data on these aspects, compared to sales figures, using SPSS. We find only two factors that correlate with higher sales: rank and the award of a medal.

Full Reference

Kleinreesink, L. H. E., Jenkings, N. and Woodward, R., 2015. Political and Military Sociology: An Annual Review, 43, 1-26.