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Reaching Concerned Partners of Heavy Drinking Service Members and Veterans through Facebook

Article

This article discusses how the authors used a Facebook ad campaign to successfully recruit military spouses who were concerned about their service member or veteran partner’s drinking behaviors.

Abstract

Military populations are hard to reach for alcohol interventions. The authors used a Facebook ad campaign to successfully recruit military spouses who were concerned about their service member or veteran partner's drinking behaviors. In 90 days, the authors recruited 306 participants for a cost of $42.82 per participant. Ads featuring a monetary incentive were most popular, and 89% of participants learned about the study on their cell phones. In addition to enrolling those reporting concern over their partner's drinking, the authors were able to recruit a population in need, as less than half of participants with depression, anxiety, or hazardous alcohol use received services for themselves in the past year.

Full Reference

Pedersen, E.R., Osilla, K.C., Helmuth, E.D., Tolpadi, A., Gore, K.. 2017. Reaching Concerned Partners of Heavy Drinking Service Members and Veterans through Facebook. Military Behavioural Health. 5:3, 265-273.