The UK Army have released a new recruitment campaign. The posters in particular have provoked mixed responses across the world and sparked debate as to whether the campaign is appropriate for the audience it is targeting and, furthermore, whether it portrays the Army itself in a positive light.

What do you think of the campaign? How would you design a campaign and encourage people to join the Armed Forces?

BBC report on the campaign – see some of the posters

Comment from  the New York Times

Example of a TV advert

The Guardian report on the campaign

See the three TV adverts on the ARMYjobs YouTube channel

The Courier – Army recruitment campaign slammed by veterans